SB 1356

relating to the Texas alcohol tourism development program and
BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS:
SECTION 1.  Chapter 481, Government Code, is amended by
adding Subchapter HH to read as follows:
SUBCHAPTER HH. TEXAS ALCOHOL TOURISM DEVELOPMENT PROGRAM
Sec. 481.701.  DEFINITION.  In this subchapter, "program"
means the Texas alcohol tourism development program established
Sec. 481.702.  TEXAS ALCOHOL TOURISM DEVELOPMENT PROGRAM.
(a)  The office shall establish the Texas alcohol tourism
development program to develop and market alcohol tourism in this
(1)  using market research develop an alcoholic
beverage industry marketing plan to:
(A)  increase tourism to wineries, breweries, and
distilleries in this state; and
(B)  promote the consumption of and access to
wine, beer, and distilled spirits produced in this state;
(2)  develop and maintain a list of the locations of
wineries, breweries, and distilleries in this state;
(3)  post on a publicly accessible Internet website and
annually update a list of the locations of wineries, breweries, and
distilleries in this state that offer tours and tastings;
(4)  promote wineries, breweries, and distilleries in
this state when promoting this state as a tourism destination;
(5)  educate consumers about the wine, beer, and
distilled spirits produced in this state; and
(6)  promote, market, and educate consumers about the
alcoholic beverage industry in this state using any other method
the office determines is appropriate.
Sec. 481.703.  TEXAS ALCOHOL TOURISM DEVELOPMENT ADVISORY
COMMITTEE.  (a)  In this section, "advisory committee" means the
Texas alcohol tourism development advisory committee established
(b)  The Texas alcohol tourism development advisory
committee is established to advise the office on the development of
(c)  The advisory committee is composed of the following nine
members appointed by the governor:
(1)  a holder of a distiller's and rectifier's permit
issued under Chapter 14, Alcoholic Beverage Code;
(2)  a holder of a winery permit issued under Chapter
(3)  a holder of a brewer's license issued under Chapter
(4)  a member of a chamber of commerce in this state;
(5)  a researcher or educator specializing in economic
(6)  a member of the public who is not affiliated with
the alcoholic beverage industry;
(7)  a representative of the office;
(8)  a representative of the Texas Department of
(9)  a commissioner of the Texas Alcoholic Beverage
(d)  The advisory committee shall:
(1)  propose methods to market and increase the alcohol
tourism industry in this state, as provided by Section 481.702;
(2)  develop a plan and schedule to implement the
marketing and growth methods proposed under Subdivision (1); and
(3)  propose a budget and spending plan for the office
to implement the plan and the program.
(e)  Not later than September 1, 2026, the advisory committee
shall submit a report to the office and legislature detailing the
committee's proposed methods, plans, and budget, as required by
(f)  The advisory committee is abolished and this section
SECTION 2.  As soon as practicable after the effective date
(1)  the Texas Economic Development and Tourism Office
shall establish the Texas alcohol tourism development program as
required by Section 481.702, Government Code, as added by this Act;
(2)  the governor shall appoint the members of the
Texas alcohol tourism development advisory committee established
under Section 481.703, Government Code, as added by this Act.
SECTION 3.  This Act takes effect September 1, 2025.